These ads are from Amnesty International and appeared around European countries a while back. The tagline is “It’s not happening here but it is happening now.” I thought these ads are very powerful and certainly get the message across. By making them appear as if its happening right there at home, at a bus stop, right where they live, it brings home the message. I do not know if these ads would work here?
The images and tagline are very compelling. I like how they integrate the environment onto their ads, which emphasize how relevant the issue is. My only concern about these ads is that it targets certain groups, which may give the wrong impression. Hunger, for example, is prevalent in many third world countries, but the ad only shows one ethnic group. I wouldn't mind if I saw these ads here. It's a sensitive topic, but it's important and shouldn't be ignored.
ReplyDeleteThis is certainly a very strong and daring campaign. People may have their preconceived notions of what may be happening around the world, but it isn’t until you bring the message home you see things differently. It definitely has the walking in other people’s shoes feel to it. Aesthetically, I think the design is very beautiful in the sense that the background fits right in with the specific environment in which it was placed. It is extremely detail oriented.
ReplyDeleteThese are very powerful images. It works with the background making you think that the type of issues happen not only overseas but in our own country as well as in our own city. Yes, it's an international campaign but yet, it is understandable in any language because the images alone sends the message.
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